Digital Communications and Marketing Officer
Job reference: 00589
Closing date: 25/08/2022, 23:59
Job start date: Not specified
Salary: Grade E £26,865 to £31,725
Employment type: Permanent - Full Time
Hours per week: 36.5
Working Days: 5
Location: Mather Avenue Training Centre, Liverpool, L18 9TG
The Police and Crime Commissioner (PCC) for Merseyside is elected to act as the public’s voice on policing and community safety issues in our region. She is responsible for holding the Chief Constable to account for running an effective and efficient police service.
We have an exciting opportunity for an enthusiastic, innovative individual to join our small team as a Digital Communications and Marketing Officer.
You will need excellent digital and video production skills, creativity and a flair for telling a good story to help us deliver the PCC’s key messages.
In this role you will be responsible for developing and delivering effective, high-quality creative and digital campaigns, communications and marketing activities to build awareness of the PCC and show the positive impact her work has for communities on Merseyside. You will produce copy, photography and video to use across all communication channels and be responsible for day-to-day maintenance of the PCC’s website and social media accounts.
We are looking for a positive team player who will utilise their knowledge and expertise of digital communications to create dynamic social media and website content, delivering a strong brand identity and strengthening the PCC’s relationship with the public she serves and our partners.
The ideal candidate will be keen to explore new ways to give our messages greater impact and must be willing to be flexible to meet exceptional demands, including occasional weekend or evening events.
This is a new role, working closely with the PCC, which will suit a motivated, energetic self-starter who has the ability to deliver end-to-end campaigns.
- Create meaningful, eye-catching and high-quality content, which engages audiences and shows the positive impact the PCC’s work is having for communities on Merseyside. This includes writing copy, taking photographs, creating still and motion graphics, as well as filming and editing video
- Actively monitor, respond and proactively engage with users of the digital engagement channels that the OPCC owns, maintaining a high level of engagement with our audiences and supporting the continued development and growth of all channels
- Maintain and support the development of the PCC’s external website and her Victim Care Merseyside website. Support the Police and Crime Commissioner at events and public meetings by developing engaging content, including photographs, videos and copy, which can be streamed live through the OPCC’s digital channels and can be used to produce post-event communications content.
- Identify tactics to proactively increase audiences on our digital engagement channels. This includes researching, analysing and recommending new digital engagement opportunities.
- Act as the OPCC’s digital expert, championing digital engagement opportunities across the workforce and recommending ideas to help the team become more effective.
- Analyse and evaluate the effectiveness of content and review performance information
- Support the Press Secretary in producing effective communications content and materials, including writing media releases, producing newsletters, web communications, marketing and campaign materials
- Deputise for the Press Secretary when required and attend events
- Commission and manage external suppliers, including agencies designers and photographers
Knowledge & Experience
- Must have a degree level qualification or equivalent specialist experience.
- Must have a minimum of 12 months experience in either an agency environment or in-house within a professional organisation working within digital communications or marketing.
- Knowledge and experience working with websites - authoring and maintaining content, experience of SEO;
- Social media - maintaining a social media presence, building a positive brand and brand guardianship, monitoring interactions and proactively developing these channels. Experience of setting up and optimising paid targeted digital campaigns
- Photography and video production – with the ability to design, direct, film and edit engaging video content;
- Experience in creating engaging digital content, including writing engaging copy for digital platforms.
- Excellent written and verbal communication skills including the ability to communicate with a variety of audiences through a range of mechanisms
- Excellent analytical skills.
- A good understanding of current and evolving web and social media channels and tools and enthusiasm for keeping up-to-date with the latest trends and best practices in marketing and communications.
- Knowledge and proficiency with a wide range of and industry standard products, software and content management systems (CMS), such as Umbraco,
- WordPress, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premier and Adobe Acrobat, together with Microsoft Office products.
- Sound knowledge of all relevant legislation affecting the creation and distribution of audio and/or visual material including, but not exclusively, the Data Protection Act, GDPR, copyright, media law, Human Rights Act
- You should possess a full driving license to travel around Merseyside to meet the demands of the role.
- This post has been identified as politically restricted
- Competitive salary
- 32 days holiday including bank holidays
- Local Government Pension Scheme
- Parking on-site
Equality Act 2010
Any candidate who has a disability as defined by the Equality Act 2010, is required to inform us, in order to ensure that ‘reasonable adjustments’ can be made. Our policy, at the stage of interview, is that we will ask all candidates whether we need to make any ‘reasonable adjustments’ in accordance with the Equality Act 2010. Under the Equality Act, a disabled person is someone with a physical or mental impairment, which has a substantial and long-term adverse effect on their ability to carry out day-to-day activities.
Merseyside Police are proud to use Positive Action to redress the balance of under representation our team will offer advice, guidance and support throughout the recruitment process to candidates from under-represented groups. For more information please refer to our Positive Action page https://www.merseyside.police.uk/police-forces/merseyside-police/areas/careers/join-us/positive-action-recruitment-team/