Events are taking place across the region this week to mark Road Safety Week which gets underway today.
Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake, the road safety charity. The campaign calls for drivers across the North West to focus on road safety to prevent crashes.
Road Safety Week aims to inspire thousands of schools, organisations and communities to take action on road safety and promote life-saving messages during the Week and beyond. It also provides a focal point for professionals working in road safety to boost awareness and engagement in their work.
This year's theme is Speed Down Save Lives which aims to highlight that speeding is still a major problem in the UK. It will focus on:
- speed causes deaths and serious injuries on our roads
- rural roads are not race tracks
- 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
- going slow = stopping in time
- speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
- speed cameras work. They save lives.
- Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future
Officers from Merseyside Police, working with Merseyside's Police Commissioner, Jane Kennedy, local authorities and Mersey Fire and Rescue Service across the county, will carry out a number of activities over the course of the week that will focus on both education and enforcement.
These activities include school education sessions with primary and secondary schools and other engagement activities with members of the public and working with local businesses.
You can show your support for Brake's Road Safety Week by taking the 'Make the Brake Pledge'.
Five people are killed every single day by something we already know how to cure. Our roads are dangerous places, where hundreds of deaths and serious injuries take place every week.
But by changing our driving behaviour, we can help to make our villages, towns and cities safer places to be. Every action that we take, as a driver or as a passenger, can change the outcome of a journey and the future of a family.
They are asking everyone to make and share Brake's Pledge online, and show their commitment to saving lives and keeping our roads safe. Anyone can join in – individuals, businesses and community organisations. Non-drivers can take the Pledge too, promising to help drivers stick to the six Pledge points.
Find out more here.