New approaches to road safety at Smarter Travel LIVE!

Community Event

Exhibition Centre, Liverpool
16th - 17th October 2018
09:00 - 17:00 (each day)

Merseyside's Police Commissioner will be highlighting her commitment to working with partners to improve road safety at a national conference in Liverpool today.

Jane Kennedy is among the guest speakers at Smarter Travel LIVE!, which will see more than 700 speakers, delegates and exhibitors gather at  Europe's regular meeting place for the integrated transport and intelligent mobility community. 

The conference, which is taking place across the 16 and 17 October at Liverpool’s Exhibition Centre, will provide a roadmap to smarter, cleaner and more active mobility options in towns and cities.

One key aspect is safety, an issue that the Liverpool City Region is keen to address.

Jane said: "Here on Merseyside too many people are knocked down, knocked off their motor bikes and cycles, or are injured in their cars. The figures also show that the public of Merseyside are more likely to be killed or seriously injured per 100,000 head of population than similar Metropolitan areas. The reasons for this are not always clear in every case, but it will be important to understand why we are at greater risk.

‘As Merseyside’s Police Commissioner, I am acutely aware of the role that Merseyside Police must play in enforcing the law to improve the safety of the travelling public, especially on our road network, and the efforts which are needed by our partners to make a difference.

"At Smarter Travel LIVE!, I will be talking about the Liverpool City Region Road Safety Strategy and how it aims to tackle these issues.’

The event is set to be opened by the Metro Mayor of the Liverpool City Region, Steve Rotheram and alongside the Commissioner, other speakers include Nicola Wass and Phil Rigby from So-Mo, a leading behavioural interventions agency based in Liverpool, who will explore how Nudge theory (a concept underpinned by behavioural science and neuroscience) is being used in new and innovative ways in Liverpool to tackle road safety. 

Nicola said: "Our research demonstrates that adult pedestrians are much more aware of the different road dangers than they are given credit for, and yet they still choose to adopt unsafe behaviours.  This is why we wish to try new approaches."

Attendees will also hear from the Parliamentary Under Secretary for Transport Nusrat Ghani MP, the Mayor of Greater Manchester, Andy Burnham, and the Chief Executive for Transport for the North Barry White.

Find out more about Smarter Travel LIVE! online at