College students across Merseyside who have been competing to create the best drug-driving awareness video will find out the winner at a final awards screening and ceremony today (Wednesday 15th January).
Students from Sefton, Knowsley, St Helens and Liverpool colleges were given a brief by the Merseyside Road Safety Partnership (MRSP) to create a drug-driving awareness video for social media – with the top four to be shared across its and its partners’ channels, and the creators receiving a commendation for their work.
The most powerful videos will be screened tonight at The City of Liverpool College Arts Centre, when the winning four entries will be announced, and the individuals presented with commendations for their work by Merseyside Police's Chief Superintendent Ngaire Waine.
During the ceremony, Pauline Fielding of ‘Road Peace’ will also speak, giving a first-hand account of living with the pain of losing someone in a road traffic collision, highlighting why work like this from students makes such a difference.
At the start of the challenge, students were given a drug-driving talk with the help of Merseyside Police Specials, and tasked to create content targeting their own age group.
Merseyside’s Police Commissioner Jane Kennedy said: “It is completely unacceptable to get behind the wheel while under the influence of drugs. Those who do so not only put themselves at risk, but also endanger the lives of other innocent road users and can cause anguish and heartbreak that lasts a lifetime.
“It’s great to see how enthusiastically college students from across Merseyside have engaged with this project. The awareness videos they have produced will help spread the message that such behaviour is irresponsible, reckless and selfish. I congratulate the winners and thank all the students for taking part.”
Ashley Leach, the acting head of The City of Liverpool College Media & Performing arts commented: ‘Working on live briefs such as this, is a great opportunity for students to relate what they have learnt in college to the fast paced, exciting world which awaits them after their studies. Seeing first hand and being part of this project allows learning to develop at a much more accelerated speed. Putting skills and knowledge from education into this type of live project makes real life links and develops employment skills for every student involved.’
Did you know?
Drug-driving in Merseyside is now more prolific than drink-driving, with drivers under 25 a significant ‘at-risk’ group.
- 1,369 drink drive arrests (1,278 in 2018)
- 2,008 drug drive arrests (1,630 in 2018)
Merseyside Police is the first force in the country to record 2,000 offences in one year, making it one of the most pro-active forces in the country. MRSP is raising awareness amongst young people in conjunction with this enforcement, working with them to reduce the numbers of those killed or seriously injured due to drug-driving.
In 2019 in Merseyside, the following arrests were made in relation to drug-driving:
- 1098 cannabis
- 651 cocaine
- 191 both
- 22 fail/refuse to provide
- 12 other drugs
Find out more about the work of the Merseyside Road Safety Partnership here.